Corporate Gifting In 2022 And Beyond

Corporate gifting and its connotations of cheap promotional items given away at events or for promotions and marketing purpose is a thing of the past and does not represent the kind of gifts we have to offer.

Trendy giveaway corporate gifts have long featured at trade shows and conferences. However, the mass-produced, low-cost items too often end up in landfill.

Corporate gifts are starting to adopt a more sustainable model and choosing to turn away from traditional cheap scatter items, but instead opt for more eco-friendly alternatives. 

Recent trends have shown a shift towards more intentional gifting, rather than giving out a high quantity of gifts to every-one. The new gifts are higher cost, more eco-friendly and more memorable. The idea being that the gifts are more focused and make the most impact possible, rather than throwing branded promotional items out on mass to all that attend an event.

We have found that a good strategy is to select thoughtful items that will be valuable to the recipient. Corporate gifts should reflect your values and reinforce a strong connection with your brand as well as the relationship you hope to build.

The future of corporate gifting will be about creating memorable, curated experiences, focusing on individuals rather than applying a one size fits all.

Some of our client’s have already moved towards onsite gifting which allows attendees to choose what branded promotional gifts they would like, for example having a choice of colours, sizes, and gift categories to select from. We now offer an online GDPR compliant form where your recipients can select from your pre-curated range of merch and have it delivered directly to their front door! This is a great way to offer a lasting memory from a unique and enjoyable experience, rather than assuming every attendee wants the same gift.

We work with a range of excellent brands that focus on quality, longevity and reducing carbon footprint. This is the future of corporate gifting we would like to be part of. Contact us today to start gifting better.